New rules for Adsense API - Effective Sept 13, 2007

Minimum Traffic for Launch - Starting September 13, 2007, we will be able to launch live AdSense API implementations only for websites where content using AdSense through the API is expected to get at least one hundred thousand (100,000) page views per day. If you have fewer than 100,000 page views per day, you are welcome to develop an implementation — you can apply to go live once you reach 100,000 daily page views. Or, you can monetize your site without the AdSense API, with Google AdSense. For additional information, please see What does the page view requirement mean to me?.

Here are some additional explanations for your information:

What does the page view requirement mean to me?

Starting September 13, 2007 Google is changing its policy on who will be able to launch a live implementation of the AdSense API. Google will only launch live AdSense API implementations for websites where content using AdSense, through the API, is expected to get at least one hundred thousand (100,000) page views per day. There are certain exceptions to this that you should read about below. All developers will need to fill out the Developer Information Form, even if you have already done so. Filling out this form will provide you with new credentials to use in the sandbox.

I started implementing in the sandbox before September 13, 2007, is all this work a waste?

No. If you started implementing in the sandbox before September 13, you can continue and will be allowed to launch your application irrespective of your site traffic. In order to do so, you should fill out the Developer Information Form before September 13, 2007. After filling out this form, you will receive an email that contains new developer credentials to use in the AdSense API sandbox. Once you have done this, modify your code to use the new developer credentials and you can continue developing. You must submit your implementation for review no later than December 15, 2007 if you do not meet the traffic requirements.

I have not started developing and do not meet the traffic requirements, is there anything I can do?

Run, don’t walk, to the Developer Information Form to register. If you do this before September 13, 2007, you will still be able to submit your implementation for approval, regardless of your traffic. If you do not meet the traffic requirement, you must submit your implementation for review before December 15, 2007.